Writing for Marketing and Advertising
Home Equity Newsletter Article
This article featured testimonials, a "Next Steps" sidebar, and a complementary ad for a home equity credit card. Published in early springtime, the most active season for home improvement loans, this article had goals of increasing balances on existing home equity lines of credit, and increasing new applications for lines and loans.
Media channels implemented:
- Print newsletter
- Email newsletter
- Website post
By Gloria Wadzinski
Would you like to pay off your debt faster? Get a better deal on car financing? Have money available in case of emergency? Your home can help you attain these goals and more. Here’s how:
If the amount you owe on your mortgage is less than what your home is worth, you have equity. When you use your home’s equity to secure a loan or line of credit, the rate is often lower than a credit card or other means of financing. In most cases, you also get a tax deduction on the interest you pay. This savings makes home equity loans a good tool for money management.