Writing for Marketing and Advertising

ATM Newsletter Article

This article featured statistics about ATM availability and definitions of ATM fees. It had the goals of member retention and increased adoption of checking acccounts.

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IT'S 4:00 A.M. DO YOU KNOW WHERE A FREE ATM IS?

By Gloria Wadzinski

Have you seen the bank commercial advertising an ATM on every corner? You might conclude that big banks offer the most ATM locations, but in fact, Elevations Credit Union has more ATMs than Wells Fargo and Chase put together.*

As part of the CO-OP ATM Network, Elevations has over 28,000 ATMs. Elevations owns 26 of them. The rest are owned by other credit unions and companies who welcome Elevations members.

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*According to a web survey, July 14, 2008, Chase has 9,000 ATMs and Wells Fargo has 6,900.